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At the heart of the industry's challenge is a startling reality: a vast majority of potential readers, nearly 95%, remain just out of reach, sidelined by the limitations of subscription models. This untapped audience represents a significant opportunity, one that Creditable is uniquely positioned to address. Unlike traditional models that inadvertently lock out potential readers, Creditable introduces a complementary strategy designed to bridge this gap, offering pay-per-article access that caters to both casual and occasional readers. Read more

Recent insights from Team Twipe reveal intriguing patterns in how Generation Z (Gen-Z) consumes news. With a preference for personalized, quality content and a digital-first mindset, Gen-Z's approach to news consumption marks a significant shift from previous generations. This shift aligns seamlessly with what Creditable offers - a flexible, modern approach to accessing news. Read more

Recent research by Toolkits and National Research Group reveals a striking trend: over half of digital publication readers actively seek ways to bypass paywalls, and a significant majority avoid sites with paywalls altogether. This behavior points to a growing 'paywall fatigue' among readers, especially younger generations, who are more likely to seek content without payment. Read more